Real Product. Real Trust.

Anti Counterfeiting safeguards your brand by ensuring every product pack is genuine and every stakeholder knows it.

Zure Authentication

Counterfeiting Doesn't Just Cost Sales It Destroys Trust

Anti Counterfeiting creates a unique identity for every product and validates it in the hands of your retailers and farmers.

KEY PAIN POINTS SOLVED

Protect Your Brand at Every Touchpoint

Anti Counterfeiting addresses critical vulnerabilities in your product authenticity journey.

Fake or Tampered Goods in Market

Distributors or retailers may substitute, mix, or tamper with original packs, compromising product integrity.

No Way to Assure Anti Counterfeiting

Farmers and channel partners often cannot verify if a product is genuine before purchase or use.

Brand Equity Erosion

Every counterfeit sale lowers customer confidence and damages your market reputation and long-term value.

Limited Proof in Case of Complaints

Without verification, field issues can't be investigated with clarity or accountability.

HOW ANTI COUNTERFEITING WORKS

Scan to Trust. Certify at Scale.

Anti Counterfeiting applies a secure, encrypted QR code on every pack turning your packaging into a real-time proof point.

Secure QR Generation & Printing

Each pack is serialized with a tamper-proof digital identity, printed via TIJ/TTO or affixed via labels.

Unique serialization per unit
Compatible with existing production lines

Real-Time Product Verification

Any stakeholder retailer, farmer, field rep can scan to verify authenticity and see SKU info.

Works with any smartphone camera
No app download required

Certificate of Anti Counterfeiting

This module delivers a digital certificate at the moment of scan, hosted on your domain.

Branded verification experience
Shareable verification results

Optional Farmer Info Capture

Integrate with farmer onboarding to capture mobile number, location, or crop detail post-verification.

GDPR & IT Act compliant
Opt-in based data collection
WHY CHOOSE ANTI COUNTERFEITING

Built for Trust. Designed for Scale.

Anti Counterfeiting is the security layer that turns every product pack into a digital handshake.

Non-Clonable Labels

Each label is uniquely generated with advanced anti-replication technology — making it impossible to copy, reuse, or forge.

Tamper-Proof QR Codes

Our encrypted QR codes ensure every unit is protected from duplication, with each scan tied to a single, traceable pack.

Verification on Your Domain

Give your stakeholders complete confidence — all authenticity checks happen on your official brand domain, not a third-party site.

Instant Product Verification

Enable real-time access to SKU, MRP, batch, and manufacturing details with a single scan — anytime, anywhere in the chain.

Verification-Linked Engagement

Reward genuine scans by connecting them to points, redemptions, or campaign content — encouraging adoption across the channel.

Digital Certificates of Authenticity

Issue a branded digital certificate after each successful verification — a visible, shareable stamp of trust.