Counterfeit seeds remain one of the most pressing challenges for India’s agricultural sector. Farmers investing in spurious products not only lose yield but also lose trust in the brands they depend on. For agri-input companies, the damage extends beyond lost revenue — it impacts reputation, dealer relationships, and long-term market confidence.

QR-based traceability is emerging as the most effective solution. By assigning every seed packet a unique, tamper-proof digital identity, companies can track movement across the supply chain — from production to retailer to farmer. A quick scan by the end customer verifies authenticity instantly, creating trust at the last mile.

At scale, this system offers more than just authentication. It provides companies with real-time visibility into distribution, inventory flow, and regional demand patterns. For regulators, it builds accountability into the ecosystem. For farmers, it delivers peace of mind that their investment is genuine.

Elevatoz AgriTech’s Zentram.ai platform has already enabled millions of secure scans across India. With 240M+ unique IDs generated, we are helping seed and agri-input companies eliminate counterfeiting while strengthening brand credibility and farmer loyalty.

Discover how Zentram.ai can protect your products and brand from counterfeiting → Schedule a Demo.